Brand Identity Through Uniforms — Al Hallab Restaurant x LA Essentials
When Al Hallab Restaurant — a household name in Lebanese cuisine — needed high-quality, brand-aligned uniforms for their growing chain of restaurants, they turned to LA Essentials.
Challenge
Al Hallab’s existing uniforms lacked consistency across locations, showed signs of early wear, and didn’t align with the elevated dining atmosphere they had cultivated over decades.
They needed a uniform supplier that could:
- Translate their brand essence into a physical garment
- Deliver durability and comfort for both back- and front-of-house staff
- Provide custom embroidery and sizing for a diverse team
- Maintain visual cohesion across multiple venues
Our Solution
LA Essentials delivered a comprehensive custom uniform package tailored to Al Hallab Restaurant’s brand and operational needs.
For the back-of-house team, we provided breathable chef jackets and durable kitchen aprons made from moisture-wicking fabrics designed to handle the heat of a busy kitchen, reinforced with strong stitching for long-term performance. The front-of-house staff received elegant, minimal button-down shirts in Al Hallab’s brand colours, paired with coordinated trousers and footwear, all available in gender-specific fits for a polished and professional presentation. To enhance brand identity, we incorporated detailed embroidery of the logo on the chest and sleeve, custom name tags, branded aprons, and a colour-coded role system to ensure clarity and consistency across all team members.
“LA Essentials understood what our brand stands for — and translated it perfectly into uniforms. Their attention to detail, quality, and service delivery exceeded expectations.”
— Operations Director, Al Hallab Restaurant Group